Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial fracture. Because there is so much legal advertising going on, might very difficult to obtain potential clients to sit down up and take notice. law firm marketing
Lawyers have an exclusive challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very good new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid people who usually turn out to be interested in their services only when something has gone wrong, and you might want to else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients will probably have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” as well as the similar promise made by countless others, often all standing in front of the same stock set of law books within generic law office so popular in legal ads.
Not so for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Good out!” Below that’s a big shot of the lawyer with his bald head, along with the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out using their company law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself. yet as well as this without undermining the law or the legal profession.
The billboard also stands out the way it attracts attention purchase it gives the various readers a memorable picture. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming to the point.
Clients who are aware of the bald lawyer ad will take more notice of it- even if for under a few seconds out of curiosity- than they would just another lawyer banner. This can translate into the ad residing in their minds, consciously or subconsciously. In turn, when they need a lawyer, they may just be inclined to visit the website they remember from the billboard where the client can learn regarding services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who take their lawyers marketing efforts one step further can take a webpage out of the bald lawyer’s ebook. The ad is an important reminder that innovation is come into successful legal marketing, and that by offering clients some solution to distinguish you away from competitors (preferably an interesting way), you can stand out of this rest.