Virtual reality, alongside its little brother – augmented reality, has quickly become a rewarding topic across nearly all industries. The international VR (Virtual Reality) market anticipates a general valuation of more than $26 Billion at the end of 2022 in accordance with a written report authored by Zion Market Research. Going further, leading virtual development companies like Singapore’s Swag Soft are positive that its application span across a variety of spectrums, encompassing an array of different industries.
According to the latter, “virtual reality development can be applied towards many disciplines – like gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and a lot more.” – to set it in their words exactly. VR is surely an exciting new technology that is being improved from the minute and we’ve already seen some massive hard hitters in the face in the Pokémon GO – the video game which managed to accept the entire world by a storm.
It’s obvious that it is a technology which will undoubtedly get better, with 2017 being almost gone, we’ve chose to take a peek behind the curtain and pinpoint some of the top trends in VR development to look ahead to in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is placed towards those two senses – vision and sound. However, serious progress is being manufactured in involving our other senses within the Cloudhq. In the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with the dimensions of a Snickers bar. It’s claimed to get the “world’s smallest virtual reality scent device” and it may be attached to any VR Headset, no matter its kind. It was rolled out by means of a demo plus it was coupled with VR applications across a variety of industries like travel, gaming, fashion, and whatnot.
Regardless, this is simply a good example of the complete sensory immersion which is to follow in 2018. We expect to see massive improvements in this regard, greatly attribution to the overall real-time feel brought to you by the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the complete e-commerce field. V-Commerce does seem like a name that might be used to describe it. Consumers should be able to test out clothes, gear and also a range of different products before they place their purchase. What is more, if the technology is developed enough with the implementation of different sensory devices, we could potentially have the capacity to try out smells and flavors also. VR is certainly an element of the way forward for retail. Far more 3D experiences would be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is without a doubt not likely to be an exception. What is more, it could be the most effective way to get in touch with your perfect customer and plant your brand in their mind. VR advertising could easily make use of the social profile of the user and display relevant advertisements through a simulated or augmented reality. This is likely to have a big impact on the overall customer journey. What is more, since VR is very broad and it may be applied to nearly every industry, the options to promote are virtually unlimited.
“That’s something we could already see but the trend is definitely to grow as the field itself reaches massive economic growths”, according to Swag Soft, Singaporean Virtual Reality development company. 2018 and the years to adhere to will surely view a tremendous rise in the entire need for hiring experts within the VR development field. More content is going to be released in dbaanu many years to come and we’ll see an uptick in the roles which are based on them. This is going to affect a range of different industries including marketing, advertising, design and of course the development of the VR-related gear and sensors.
So, what’s next?
Well, the technology is only improving, there’s undoubtedly about it. It’s difficult to determine precisely just how VR would progress through the upcoming year. However, the previously mentioned trends are undoubtedly coming. Some time ago we were dazzled because we could watch 3D movies both at home and on the cinema. Now, we can immerse ourselves into this parallel world, tapping to the experience completely.