Designer sunglasses can certainly cost well in to the thousands. One popular and iconic pair — the Cheap Sunglasses Australia — features a cost of $155. The brand’s been copied relentlessly, with knockoffs readily available for as little as a few dollars. But exactly what does the manufacturer name pair in the glass case offer the imitations don’t?
Everything depends upon who you ask. Related: Crystal lenses, which can be tinted on the back and manufactured from glass, adorn a number of different types of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they feature better clarity. “We don’t have plastic lenses,” she said. Name brands, including Ray-Ban, typically offer lenses with UV protection, and some take it a step further with polarized lenses, which may also notch the price.
There’s also manufacturing costs. “Each of the lenses come in Italy,” Beneventi said, as are each of the Wayfarer components. “No part of the item is manufactured in China.” She said Ray-Ban targets long term quality, making sure materials used don’t peel or change their shape with deterioration.
Formula One driver Jenson Button, actress Sadie Frost as well as a man at London Fashion Week were all spotted wearing the iconic Ray-Ban Wayfarer.
“It’s laser cut to make sure it’s very light and comfy for consumers,” said Beneventi. The Wayfarer frames are generally made of acetate, a type of plastic that can be costly to produce. “The technology to make an acetate frame is very difficult,” said Colleen Gallagher, the district manager of brand new York City’s Solstice Sunglasses boutiques.
She agreed that the value of each pair of Ray Ban Sunglasses Australia really depends upon what it’s made of and how it’s constructed. “You’re not only investing in the name. You’re paying for the craftsmanship,” she said. Gallagher, who started out within the eyewear business being a teenager selling sunglasses on the Jersey Shore, had a new kind of $495 Fendi sunglasses keeping her hair off her face. Each pair takes 100 days to make, and during the manufacturing process the frames are tossed in wood chips to offer them a lustrous shine. “It’s a passion,” she said.
Although not everyone shares that passion for designer sunglasses. Lois Bitner Olson, an advertising and marketing professor at San Diego, Ca State University, claims that all glasses may be manufactured cheaply and simply and brand labels are the main reason customers pay more.
“Unless they’re created using real gold or silver or tortoise shell, they may be made for under three dollars,” said Olson. That’s all sunglasses, she said, regardless of the brand. Olson says there’s just one reason pbhhzy consumers spend big bucks on shades. “Sunglasses are this kind of ego-driven product — it’s information on me and everything you see on my own face,” she said. “I’m not looking at your socks, I’m not looking at your belt, I’m taking a look at your face. It’s kind of the window into you.”
Real Ray-Ban sunglasses include a Ray-Ban case. You will find different cases for different designs, but a majority of feel and look like a tan or black leather. In addition, you get yourself a Ray-Ban branded cleaning cloth. Try to find the Ray-Ban logo on the stud of the case; fakes are frequently missing this.
To market Ray Bans Australia you must become a registered dealer. In the event you bought it anywhere other than a legitimate dealer’s store it could well be considered a fake. If you are in any doubt when the dealer is legitimate then don’t buy. Even though it may seem that you’ve gotten a great deal in investing in a fake pair of sunglasses that almost look the part, keep in mind that fake goods are harmful to everyone
