Webmasters who own PBNs engage in covert activity. They have to conceal their network from prying eyes. Because of this, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. Like that, their customers competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of those PBN owners put an awful lot of faith in their capability to cover their tracks. If, for reasons unknown, those tracks aren`t covered adequately, then those PBNs may get discovered as well as their backlinks will likely be worthless. Bear in mind as well that the way in which PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there`s no written law which says any organization has to obey what`s inside the robots.txt file!
Even worse, bots can easily see what`s in the robots.txt file. When it appears like the web page is blocking lots of bots from crawling, that might in and also itself become a sign to Google that this site is shady. If Google does determine that the site is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren`t managing a charity. You`re going to need to pay for buy backlinks. How much are you going to pay? That depends on the standing of the PBN owner and whether you`ve got the hands over a promo code. Generally, be prepared to spend a couple of hundred bucks for around 1 to 5 backlinks. Each backlink will come coming from a different domain on the PBN.
In return for the amount of money, you`ll frequently get simply no evidence the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you`ll just get a summary of domains including your links with TF/CF info for each domain.
One other reason to try PBNs and purchasing backlinks: it`s often the case that they`re run by one person who may have very little leisure time. Because of this, the PBN webmaster creates content to suit your needs by just spinning existing content on the web. If you`re unfamiliar with the thought of spinning, it`s a way that some blackhat enthusiasts take content that`s already online and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s frequently the case that spun content appears like something written by a young child in Kindergarten. If Google detects poor grammar inside the article that links to your web site, you can bet it can devalue the web link. When that happens, you won`t get anything for the money you spent.
Webmasters who host PBNs are also notorious for using shortform content. A backlink you buy will usually result in an article that merely has about 300-350 words. Quite simply, PBN owners do exactly enough to help you get a small amount of link juice. That doesn`t look authentic, plus it probably isn`t planning to fool Google for much longer. Keep in mind that you`ll rdvenf much better SEO benefits with longform content, which is rarely offered when you purchase backlinks.
We`ve already highlighted a couple of ways that Google can determine should you be buying backlinks. First, it may check if the site is trying to protect its tracks digitally. Second, it may get on the spun content.
There are other ways in which Google knows, though. As an example, some of your backlinks is probably not relevant. If you buy a backlink online that deals with pets and it points for your site that`s about auto repair, Google`s algorithm will realize that. The backlink won`t appear right.
Also, should you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be assured that the folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can find a vendor that`s selling backlinks, so can Google.
