Step one in constructing a relationship together with your opt-in list is the email sequence which follows on from either a subscription or even a purchase. The vast majority of your subscribers will arrive by way of a free offer whereby you encourage visitors to your web page to exchange their name and Gmail Auto Followup address (or any other details) for a free eBook, report, etc. This is achieved using what is generally known as the “Squeeze Page”. The squeeze page will contain a link to the free download which can be accessed by filling in a short form giving name and email address.
Once your website visitor has given their name and email in exchange – what will happen next? The very first thing they will likely receive will be a thanks email on that will be the link towards the eBook or report for download. When the subscriber has downloaded their gift the immediate transaction is done. As far as an online marketer is concerned, however, this may not be the final from the story however the beginning. At intervals next more followup emails is going to be sent. An initial one (most likely the following day) will arrive in the subscriber’s inbox to ‘reinforce’ the thank you and check that the download was successful and offering help if there was an issue with this and offering to respond to any question the subscriber may have.
The connection building will then continue through subsequent emails (maybe a couple every week). These will offer you further free gifts or bonuses, raise interesting issues associated with your niche or give links to interesting articles or videos. The entire process can keep your subscriber aware of your continued interest. In amongst the information they receive would be the occasional promotional emails, either for new items of your or related Affiliate offers. The best would be to build such a rapport having a subscriber that they look forward to receiving messages from you. Which will more-or-less guarantee that they can, a minimum of, open your email instead of ping it straight to the Trash.
To possess a large opt-in list is definitely the ambition of all the internet marketers. It is much easier to promote products and services in your list rather than go fishing in cold waters each time you have a new offer. In our hometown or neighbourhood we all have our favourite shops and businesses we head to beyond doubt things. We are going to probably have our favourite go shopping for groceries, our preferred DIY store to meet our household needs and our favourite restaurants or pubs. It is just exactly the same online as off. If our subscribers have been treated well and also have received quality products and quality service they are going to revisit. The reaction to new offers will likely be massively higher from our subscribers than from advertising within the wider marketplace.
The “can” for email marketing contains whether your prospective subscriber provides the right kind of software to obtain your email in the format you’ve designed it…and…(the part about discovering if you got permission without saying “Mother may I?”) is if you can (are able to) get your content and layout to pass with the permission police from the numerous spam filters currently used by Internet Service Providers (ISP’s) as well as any extra filters added by the prospective subscriber.
The very first portion of the “Can…” when it comes to whether your subscriber can in fact read everything you send is to get somewhat easier, as computer operating systems and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s most certainly not 100%, so a part of your “May I send you emails?” questionnaire is “In what format do you wish to receive your emails?” so you will understand what she can continue reading her computer, along with what she may prefer.
Follow up emails are one of the very best ways to keep our subscribers happy. However, don’t see them equally as punters to get milked dry. They need to feel valued rather than taken for granted. In order to require must be ready to give, give and give again.
